ASA keyword finder · CPT actions
Find Exact-promotion candidates and CPT actions from search-term pacing and performance.
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App store traffic
Full journey
How do I clean up Apple Search Ads keywords?
Promote proven search terms to Exact and adjust their CPT.
Method and FAQOpen only when you need the methodology
See the decision rules and working order
When to use it
Use it to graduate proven Discovery search terms into Exact campaigns, or when spend is under-pacing or CPA is above target and a bid change needs justification. Upload the ASA search-term report as-is.
What it calculates
Conversions, cost, and CPA per term are compared with your target to split promotion and exclusion candidates, while pacing and target CPA drive the suggested CPT direction. Terms with too few conversions stay undecided.
How to act
Add promoted terms to the Exact campaign and negate them in Discovery so the two do not bid against each other. Apply bid changes in steps and re-measure instead of making one large move.
Frequently asked questions
Should I promote a term with one or two conversions?
Not recommended. CPA is volatile at that sample size, so the tool separates those terms as undecided to prevent premature promotion.
How much should I raise CPT?
There is no fixed percentage. Adjust in steps using pacing and target-CPA headroom, then re-measure before the next move.
Do I need to negate promoted terms in Discovery?
Usually yes. Letting the same term compete in both campaigns raises cost and blurs performance attribution.