How do I clean up Apple Search Ads keywords?

Promote proven search terms to Exact and adjust their CPT.

Should I promote a term with one or two conversions?

Not recommended. CPA is volatile at that sample size, so the tool separates those terms as undecided to prevent premature promotion.

How much should I raise CPT?

There is no fixed percentage. Adjust in steps using pacing and target-CPA headroom, then re-measure before the next move.

Do I need to negate promoted terms in Discovery?

Usually yes. Letting the same term compete in both campaigns raises cost and blurs performance attribution.

ASA keywords

ASA keyword finder · CPT actions

Find Exact-promotion candidates and CPT actions from search-term pacing and performance.

Summary

Find Exact-promotion candidates from Search Match and Broad terms, then combine pacing and target CPA for CPT changes. Check recent terms, policy, and bid limits in the Apple Ads console before changing anything.

Decision thresholds

When campaign daily budget, target CPA, and current CPT are in the CSV, they are used directly. Otherwise enter shared values below. Pacing is calculated per campaign, then paired with each search term's performance for CPT actions. These inputs are used only in this screen.

Campaign daily budgetTarget CPATarget CPT

Below 70% pacing and meeting target: suggest +10% CPT (+15% below 40%). Above 110% pacing while missing target: suggest −10% (−15% above 140%). Without a target, the tool will not invent a bid recommendation.

Find Exact-promotion candidates in an Apple Search Ads search-term report, then prioritize CPT increases or decreases using pacing and target CPA.Needs: Date · Search term · Spend · Taps · Installs/conversions5 required columns

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