Why did it change?What should you do next?
Review recent efficiency and new creatives from one campaign history.
See where the same budget could move and how results may improve.
Free analysis, no sign-upCSV processed in your browser
Analyses by purpose
Start with the question you need to answer.
This week
Where did performance change, and why?
Trend and displacement
Is traffic changing with the trend or with ads?
Budget moves
Should I scale spend or move the budget?
What resonates
Which creative, content, or actions relate to results?
App store traffic
How can I improve app search and store conversion?
Proof
How can I examine experiment effects and user drop-off?
Channel contribution
How much do channels contribute, and what comes next?
No saved tools yet. Turn off Saved tools to browse the directory.
Decisions and follow-up reviews
Record what changed and the evidence behind your decision.
Return with new data to review the outcome and record what you learned.
Pro feature · Sign-in required · Included in the 7-day trial
Open My projectsCompare channels using consistent definitions
Illustrative record
- Observation
- Channel ROAS varies within the overall average
- Next action
- Align periods and attribution before reanalyzing
- Review date
- After next week’s conversions are counted
Reading for better decisions
Use the related analysis to explore what you read.
Performance Marketing Analysis: Choose the Right Method
Choose between a dashboard, variance decomposition, saturation, A/B testing, incrementality, and MMM based on the question and data you actually have.
Ad Budget Scaling: Find the Limit Before CPA Rises
Compare marginal CPA with average CPA to separate channels with headroom from channels already saturated.
Why Creatives Get Rejected or Cropped by Networks
Ignore each platform's image and video specs and UI safe zones, and creative gets rejected in review or has its core message cropped.
Before you start
What is free?
Analysis and on-screen results are free, with no sign-up required.
Saving requires sign-in and active Pro, including the 7-day trial.
Report downloads require an active purchased pass. They are not included in the 7-day trial.
Compare free and ProWhere is my file processed?
CSV parsing and calculations run in your browser. Raw rows are not sent to or stored on the server.
How should I interpret a result?
Requirements vary by tool. Read estimates with their uncertainty; observed associations alone do not establish causation.
See what you can learn. No CSV needed.