Free CSV templates
Each analysis tool expects slightly different columns. Download a blank header-only CSV, fill it in, and upload it without rebuilding the mapping. Downloads are generated in your browser and never sent to a server.
GOOGLE SHEETSUse the same template in a spreadsheet
- Download a CSV / Google Sheets template below.
- In Google Sheets, use File → Import → Upload; keep the header row unchanged.
- Fill the data, share it as Anyone with the link · Viewer, then import it in the app.
Efficiency · budget CSV (daily campaign performance)
These four tools share the same CSV format. Upload it once and use it across all four.
Operations dashboard
See daily campaign cost, installs, revenue, and retention in scorecards and charts.
Budget allocation
Learn CPR/ROAS response curves by channel and campaign to allocate budget.
Campaign performance variance
Decompose performance changes into allocation, mix, and efficiency effects.
Campaign saturation
Compare marginal efficiency with the average to identify saturated and available ranges.
Creative CSV
Creative analysis
Analyze creative CTR, CVR, and fatigue trends statistically.
Experiment CSV
Experiment analysis (A/B test)
Design A/B tests and read significance and power results.
Weekly panel CSV
Marketing response (MMM)
Run cannibalization diagnosis, MMM contribution decomposition, and regression forecasts.
Frequently asked questions
Does the template include example data?
No. It contains only a header row. Fill the rows below with your own data before uploading.
Can I upload a CSV I already have?
Yes. Automatic column mapping recognizes most existing headers. Use a template when the mapping is unclear.
Is uploaded data sent to a server?
No. CSV files are processed and discarded in your browser; they are not sent to or stored on a server.
How do I use a template in Google Sheets?
Download a template below, then use File → Import → Upload in Google Sheets. Keep the header row unchanged, fill your data, and connect the shared Viewer link in the app.
Why do some tools have no template?
Aha-moment and incrementality tools use event- or holdout-level data with a different grain, so they are not included here.