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How do price and product attributes relate to choice?

Fit choice-based conjoint, validate on held-out respondents and estimate trade-offs. Declare the observation window or study design before running. The result includes denominators and leaves unidentified quantities uncomputed.

Required data: Respondent ID · Choice task ID · Alternative ID · Chosen (0/1) · Presented price · Numeric attribute 1 · Train/evaluation role · Currency code

Preference probabilities are not market shares. Monetary trade-offs require a strictly negative price-coefficient interval.

Next step

Products, pricing and sales

Common next stepPrepare a new dataset
Promotion contribution
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