Which guide do you need?
Setup → operation → creative → post-launch analysis, listed in a sensible order. Each doc is a practical standard operating procedure.
1
Tracking Foundation
MMP infrastructure, event taxonomy, network postbacks, and iOS privacy — the foundation to lay before scaling spend.
2
Campaign Execution
Hands-on setup for UAC, Meta, ASA, and retargeting campaigns. The standard daily operating procedures.
3
Creative & Copy
From ASO basics to per-network creative specs and the 3-second hook framework.
4
Analysis & Optimization
KPI benchmarks, cohort retention, and cannibalization adjustment — the validation stage after launch.