MMM channel contribution analysis
Decompose how channel spend, base demand, and events relate to outcomes with a marketing mix model.
Keep the mappings, filters and model options in your project.
One daily or weekly panel CSV powers cannibalization diagnosis → contribution breakdown (MMM) → regression/forecast. Daily data is normalized to weeks automatically, and you can switch among the five mapped targets at any time. CSV data is processed in your browser and never sent to a server. Manage device storage and deletion in Storage.
Inputs, calculations, priors, validation, interpretation, and limitations