Marketing Regression Forecast

Data preparation

One daily or weekly panel CSV powers cannibalization diagnosis → contribution breakdown (MMM) → regression/forecast. Daily data is normalized to weeks automatically, and you can switch among the five mapped targets at any time. Data stays in browser memory only — never sent to a server.

Run MMM (marketing mix modeling), regression, and forecasting on daily or weekly channel spend + outcomes to see contribution and budget hypotheses.Needs: Date · week · Target outcomes (Y) · Channel spend

📘 View the MMM manual · PDF

Inputs, calculations, priors, validation, interpretation, and limitations

Drag & drop a CSV file

Daily or weekly panel CSV. Daily rows are aggregated to weeks automatically. Requires date/week · at least one of traffic/registrations/reactivations/purchasers/revenue · at least one channel spend. To use market priors, put the same COUNTRY value on every row.

See results instantly with sample data, no CSV needed

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