Which ad channels were recorded before the install?

Compare recorded click contributors, channel overlap and observed install paths.

Does an empty contributor mean only one touch?

No. Network restrictions and missing fields may hide earlier contacts. The view describes recorded contributors only.

Can the install and contributor media be the same?

Yes. Inspect the campaign pair to understand same-network overlap; matching media names do not prove the campaigns were different.

Multi-touch map

Compare recorded click contacts across install sources, then inspect their paths and time to install.

Inspect recorded click contributors alongside the attributed install source.Needs: AppsFlyer ID · Install time · Attributed media · Attributed touch type · Contributor 1 Media source · Contributor 1 Touch type6 required columns

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Next step

Trend and displacement

Common next stepPrepare a new dataset

Cannibalization diagnosis

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