Did Organic fall as I scaled Paid?

See whether Paid-up and Organic-down weeks repeat; one or two weeks prove nothing.

Do I need an Organic column?

No. When Total and Paid outcomes are available, Organic can be calculated as Total minus Paid.

No. Attribution changes, promotions, and seasonality can produce the same shape, so deeper validation is required.

Paid · Organic Movement Map

See how weekly Paid and Organic outcomes move together. Newer weeks appear as darker points.

Required: date, Paid outcome, and either Total or Organic outcome. Daily rows are aggregated to weeks.

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Trend and displacement