BROWSER-ONLY ANALYSISDECISION TOOL

Brand campaign incrementality

Estimate the outcomes a brand campaign added in brand search, direct traffic, and signups.

BRAND LIFT · NO MMM

Estimate the outcomes your brand campaign actually added

Choose from the data you have and we route you to the strongest available design. ITS is observational: without a control, results are labeled as estimated lift, not confirmed causality.

What data do you have?

★ I have a control region or audience

A concurrent unexposed comparison enables the strongest holdout / DiD design.

Open control-group incrementality

△ I only have before / after totals

An exploratory pre/post read is possible, but seasonality and common change remain mixed.

Open pre/post comparison

Prepare ITS data

One row is a day, week, or month. Choose brand search, direct traffic, or signups as the outcome. Campaign status must be one continuous OFF-before / ON-after window.

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Drag & drop a CSV

or click to choose a file

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NEXT DECISION

Current stage

Prove

What to do after this result

Incrementality analysis

5-4Prepare a new dataset

Experiment analysis

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Start anywhere, then move freely to the previous, next, or an alternative tool in the same stage.

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Campaign saturation Budget allocation Creative analysis

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Marketing response analysis Aha-moment finder Content element analysis