How much budget should each channel get?

Shift until the next unit of spend is equally efficient everywhere.

Can I apply the recommended split as-is?

Applying the full move at once is not recommended. It is a simulation from historical observations, so shift in small steps and compare actuals against the estimated range.

Why not give everything to the best average-efficiency channel?

Because the decision uses marginal efficiency. A saturated channel produces a worse next unit than its average suggests, which lowers its priority.

Can it plan budgets far above anything observed?

Reliability drops sharply outside the observed spend range, so the tool constrains recommendations to stay within each channel's observed maximum spend.

Budget split

Budget Allocation Simulator

Set a total budget or target CPI, CPA, or ROAS to calculate a recommended total budget and automatic allocation without exceeding each channel/campaign's observed maximum spend.Needs: Date · Ad spend · Channel/campaign · Conversions4 required columns

Loading…

Reuse this analysis setup

Keep the mappings, filters and model options in your project.

Open saved setups

Required to saveProProject with device storage

Next step

Budget moves

Common next stepPrepare CSV to analyze

Campaign saturation

Connected analysisPrepare a new dataset

Channel contribution (MMM)

Find other analyses