CSV template

Incrementality Analysis input template

A blank CSV containing only the columns this tool reads. Keep the header names and the upload maps them automatically. Data is processed in your browser and never sent to a server.

Incrementality Analysis template

6 columns · 0 required

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Template columns

Column	Meaning	Type	Required
`date`	날짜	date	Optional
`holdout_group`	노출/홀드아웃 구분	string	Optional
`numerator`	전환수 (분자)	number	Optional
`denominator`	그룹 인원·모수 (분모)	number	Optional
`spend`	비용(Creative)	number	Optional
`revenue_d7`	매출 D7	number	Optional

Filling it in

Use YYYY-MM-DD for every date. Mixed formats break period comparisons.
Numeric columns may contain thousands separators, but no currency symbols or text.
Rows missing a required column are excluded. Zero and blank are treated differently.
Extra columns are fine—anything this tool does not use is ignored.

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