ASO Store Conversion Analysis input template
A blank CSV containing only the columns this tool reads. Keep these headers for automatic matching where supported; tools with role selection ask you to choose the outcome and features. Data is processed in your browser and never sent to a server.
ASO Store Conversion Analysis template
8 columns · 4 required roles
Template columns
| Column | Meaning | Type | Required |
|---|---|---|---|
date | Date | date | Required |
country | 국가 | string | Optional |
impressions | Impressions | number | Optional |
installs | Installs | number | Required |
store_source | Traffic source (store) | enum | Required |
product_page_views | Product page views | number | Required |
event | 이벤트(액션 로그) | string | Optional |
event_type | 이벤트 종류 | string | Optional |
Upload a platform export as is
These files can be uploaded without renaming columns—this tool recognizes the columns it needs. There is no need to copy them into the template.
App Store Connect
Daily metrics by source type
| Column in the file | Read as |
|---|---|
Date | Date |
Source Type | Traffic source (store) |
Impressions | Impressions |
Product Page Views | Product page views |
Total Downloads | Installs |
Google Play Console
Daily store performance by traffic source
| Column in the file | Read as |
|---|---|
Date | Date |
Traffic source | Traffic source (store) |
Store listing visitors | Product page views |
Store listing acquisitions | Installs |
Column names can differ with account language and column settings. If they do, pick the columns yourself on the mapping screen after upload.
Filling it in
- Use
YYYY-MM-DDfor every date. Mixed formats break period comparisons. - Numeric columns may use thousands separators and common currency wrappers such as
₩,$,KRW,USD, or원. Arbitrary text is rejected, so plain numbers remain the safest format. - Missing or invalid required values may exclude a row or stop the analysis, depending on the tool. Check its row and column diagnostics. Zero and blank are treated differently.
- Extra columns are fine—anything this tool does not use is ignored.