CSV template

Brand Campaign Incrementality | ITS input template

A blank CSV containing only the columns this tool reads. Keep the header names and the upload maps them automatically. Data is processed in your browser and never sent to a server.

Brand Campaign Incrementality | ITS template

3 columns · 3 required

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Template columns

Column	Meaning	Type	Required
`date`	날짜	date	Required
`brand_search`	브랜드 검색량	number	Required
`campaign_on`	브랜드 캠페인 집행 여부	enum	Required

Filling it in

Use YYYY-MM-DD for every date. Mixed formats break period comparisons.
Numeric columns may contain thousands separators, but no currency symbols or text.
Rows missing a required column are excluded. Zero and blank are treated differently.
Extra columns are fine—anything this tool does not use is ignored.

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