Ad Cannibalization Diagnosis input template
A blank CSV containing only the columns this tool reads. Keep these headers for automatic matching where supported; tools with role selection ask you to choose the outcome and features. Data is processed in your browser and never sent to a server.
Ad Cannibalization Diagnosis template
14 columns · 3 required roles
Template columns
| Column | Meaning | Type | Required |
|---|---|---|---|
week | 주 인덱스(t) | number | Required |
mmm_reg | Registrations | number | One of: mmm_reg / mmm_react |
mmm_react | Reactivations | number | One of: mmm_reg / mmm_react |
ch_google_roi | Spend Google ROI | number | One of: ch_google_roi / ch_google_cbua / ch_meta / ch_tiktok / ch_brand |
ch_google_cbua | Spend Google CBUA | number | One of: ch_google_roi / ch_google_cbua / ch_meta / ch_tiktok / ch_brand |
ch_meta | Spend Meta | number | One of: ch_google_roi / ch_google_cbua / ch_meta / ch_tiktok / ch_brand |
ch_tiktok | Spend TikTok | number | One of: ch_google_roi / ch_google_cbua / ch_meta / ch_tiktok / ch_brand |
ch_brand | Spend Brand | number | One of: ch_google_roi / ch_google_cbua / ch_meta / ch_tiktok / ch_brand |
mmm_platform | 플랫폼(iOS/AOS) | string | Optional |
d_prelny | PreLNY 더미 | number | Optional |
d_seollal | Seollal 더미 | number | Optional |
d_chuseokonly | ChuseokOnly 더미 | number | Optional |
d_postchuwk | PostChuWk 더미 | number | Optional |
d_otherhol | OtherHol 더미 | number | Optional |
Filling it in
- Use
YYYY-MM-DDfor every date. Mixed formats break period comparisons. - Numeric columns may use thousands separators and common currency wrappers such as
₩,$,KRW,USD, or원. Arbitrary text is rejected, so plain numbers remain the safest format. - Missing or invalid required values may exclude a row or stop the analysis, depending on the tool. Check its row and column diagnostics. Zero and blank are treated differently.
- Extra columns are fine—anything this tool does not use is ignored.