ASA keyword finder · CPT actions
Find Exact-promotion candidates and CPT actions from search-term pacing and performance.
Keep the mappings, filters and model options in your project.
Find Exact-promotion candidates from Search Match and Broad terms, then combine pacing and target CPA for CPT changes. Check recent terms, policy, and bid limits in the Apple Ads console before changing anything.
When campaign daily budget, target CPA, and current CPT are in the CSV, they are used directly. Otherwise enter shared values below. Pacing is calculated per campaign, then paired with each search term's performance for CPT actions. These inputs are used only in this screen.
Below 70% pacing and meeting target: suggest +10% CPT (+15% below 40%). Above 110% pacing while missing target: suggest −10% (−15% above 140%). Without a target, the tool will not invent a bid recommendation.