Campaign Performance Variance input template
A blank CSV containing only the columns this tool reads. Keep these headers for automatic matching where supported; tools with role selection ask you to choose the outcome and features. Data is processed in your browser and never sent to a server.
Campaign Performance Variance template
14 columns · 4 required roles
Template columns
| Column | Meaning | Type | Required |
|---|---|---|---|
date | Date | date | Required |
country | 국가 | string | One of: channel / campaign_id / campaign_name / platform / country |
platform | 플랫폼(OS) | enum | One of: channel / campaign_id / campaign_name / platform / country |
channel | Channel | string | One of: channel / campaign_id / campaign_name / platform / country |
campaign_name | Campaign | string | One of: channel / campaign_id / campaign_name / platform / country |
creative_name | Creative ID | string | Optional |
creative_url | 소재 링크(URL) | string | Optional |
cost | Spend | number | One of: spend / cost |
impressions | Impressions | number | Optional |
clicks | Clicks | number | Optional |
installs | Installs | number | One of: installs / actions |
actions | Actions / signups | number | One of: installs / actions |
spend | Spend (creative) | number | One of: spend / cost |
campaign_id | 캠페인ID | string | One of: channel / campaign_id / campaign_name / platform / country |
Filling it in
- Use
YYYY-MM-DDfor every date. Mixed formats break period comparisons. - Numeric columns may use thousands separators and common currency wrappers such as
₩,$,KRW,USD, or원. Arbitrary text is rejected, so plain numbers remain the safest format. - Missing or invalid required values may exclude a row or stop the analysis, depending on the tool. Check its row and column diagnostics. Zero and blank are treated differently.
- Extra columns are fine—anything this tool does not use is ignored.