What should I look at first in a campaign CSV?

Compare the recent window with the prior one and pick one change.

Can I use it without a revenue column?

Yes. Cost and one outcome column (installs, signups, purchases) are enough for CPA, trends, and anomaly detection. Mapping revenue additionally unlocks ROAS and LTV views.

Is my uploaded data stored on a server?

No. Parsing and aggregation run in your browser, and source rows are never transmitted or retained.

Does an anomaly flag confirm a problem?

No. It only marks a value outside the usual range. Promotions, seasonality, and tracking changes produce the same signal, so confirm the cause with variance analysis or an experiment.

Growth Opt

Playbook

Library

◎Home

Learn & explore

▤Blog▧Guides & SOPs◇Start with a question

Analyze & review

⇧Start with my data▦Browse analyses

My workspace

◉My account◷My projects▣Data on this device▤Plans & service

Library

Marketing metric calculatorsTemplatesGlossaryMethod comparisons

Uploaded data is processed only in this browser.

Growth Opt

Playbook

Library

◎Home

Learn & explore

▤Blog▧Guides & SOPs◇Start with a question

Analyze & review

⇧Start with my data▦Browse analyses

My workspace

◉My account◷My projects▣Data on this device▤Plans & service

Library

Marketing metric calculatorsTemplatesGlossaryMethod comparisons

Uploaded data is processed only in this browser.

Growth Opt Playbook/Operations & Performance/Weekly check

About Pro ◷My projects

My account

Weekly check

Operations Dashboard

Upload your campaign data to see scorecards, pacing, anomaly detection, LTV, cohorts, and funnels at a glance.Needs: Date · Cost · Installs or signups3 required columns

Loading…

Next step

This week

Common next stepPrepare CSV to analyze

Campaign performance variance→

Connected analysisPrepare CSV to analyze

Campaign saturation→

Find other analyses

⌕

↑↓ move↵ openesc close

Your uploaded data stays in this browser.

Privacy Terms Contact

Growth Opt

Playbook

Library

◎Home

Learn & explore

▤Blog▧Guides & SOPs◇Start with a question

Analyze & review

⇧Start with my data▦Browse analyses

My workspace

◉My account◷My projects▣Data on this device▤Plans & service

Library

Marketing metric calculatorsTemplatesGlossaryMethod comparisons

Uploaded data is processed only in this browser.

Weekly check

Operations Dashboard

Upload your campaign data to see scorecards, pacing, anomaly detection, LTV, cohorts, and funnels at a glance.Needs: Date · Cost · Installs or signups3 required columns