CSV template

Creative Fatigue Analysis input template

A blank CSV containing only the columns this tool reads. Keep these headers for automatic matching where supported; tools with role selection ask you to choose the outcome and features. Data is processed in your browser and never sent to a server.

Creative Fatigue Analysis template

25 columns · 7 required roles

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Template columns

Column	Meaning	Type	Required
`date`	Date	date	Required
`channel`	Channel	string	Required
`creative_name`	Creative ID	string	Required
`impressions`	Impressions	number	Required
`clicks`	Clicks	number	Required
`installs`	Installs	number	Required
`actions`	Actions / signups	number	Optional
`revenue_d7`	매출 D7	number	Optional
`spend`	Spend (creative)	number	Required
`campaign_id`	캠페인ID	string	Optional
`audience_segment`	오디언스 세그먼트	string	Optional
`video_3s_views`	3초 조회수	number	Optional
`video_completions`	영상 완료수	number	Optional
`hook_type`	Hook 유형	string	Optional
`message_angle`	메시지 앵글	string	Optional
`first_3s`	첫 3초 컨셉	string	Optional
`format`	포맷	string	Optional
`has_text_overlay`	텍스트 오버레이	string	Optional
`cta_style`	CTA 스타일	string	Optional
`duration_bucket`	영상 길이대	string	Optional
`duration_seconds`	Video duration (seconds)	number	Optional
`text_length`	On-screen text length	number	Optional
`scene_cut_count`	Scene cut count	number	Optional
`face_screen_ratio`	Face screen ratio	number	Optional
`speech_rate`	Speech rate	number	Optional

Filling it in

Use YYYY-MM-DD for every date. Mixed formats break period comparisons.
Numeric columns may use thousands separators and common currency wrappers such as ₩, $, KRW, USD, or 원. Arbitrary text is rejected, so plain numbers remain the safest format.
Missing or invalid required values may exclude a row or stop the analysis, depending on the tool. Check its row and column diagnostics. Zero and blank are treated differently.
Extra columns are fine—anything this tool does not use is ignored.

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