What data do you need?

Choose what you want to examine to find the analysis and how to prepare its data.

What do you want to examine?

Choose an analysis to see its data requirements.

Daily spend and installs or actions by campaign and creative

What one row represents: One row = date × campaign × creative. Do not duplicate spend across breakdowns.
Where to get it: Daily campaign performance from ad platforms or your MMP. Export creative-level rows to examine creatives.

What to include	What it is used for	Requirement
Date	Define recent, prior and historical periods	Required
Campaign or channel	The unit of allocation and efficiency comparison	Required
Spend	Calculate unit costs and budget plans	Required
Installs or actions	The unit-cost denominator and forecast outcome	Required
Creative ID	First observations and creative decomposition	For additional analysis
Impressions and clicks	Inspect CPM and conversion-stage contributions	For additional analysis

Fictional rows illustrating the layout. The row count shown is not enough to establish analysis eligibility.

Date	Channel	Campaign	Creative ID	Spend	Installs	Impressions	Clicks
2026-09-01	Meta	Acquisition	Video A	200,000	160	60,000	1,200
2026-09-01	Meta	Retargeting	Image B	100,000	40	35,000	600

Upload a daily history and select the recent 7, 14 or 28 days. Missing data, zero outcomes or low fit withhold budget forecasts.
Keep country, platform and channel definitions consistent and declare the source currency.
The fictional sample spans 98 days and four campaigns with new creatives and deteriorating campaign efficiency.