The target looks reachable; creative and landing work can add margin.
Required conversion rate calculator from budget and CPM
Enter budget, CPM, target conversions, and expected CTR to get the conversion rate required to hit the goal, plus expected clicks.
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YOUR ASSUMPTIONSChange a number. The answer updates immediately.
CALCULATED ANSWER
Required CVR1.7%
Expected clicks30,000
Check whether a campaign target is arithmetically reachable before launching it.
FORMULA
Check actual CVR in the dashboard →Impressions = budget ÷ CPM × 1,000 · required CVR = target ÷ (impressions × CTR)HOW TO READ IT
Use the answer as a decision boundary
Change budget, CPM, or the target—conversion rate alone rarely closes that gap.
The target is arithmetically impossible under these inputs.
Questions before using this number
What if I do not know CTR?
Use a recent average for the same channel and creative type. Without evidence, a conservative value is safer than an optimistic one.
What does a required CVR above 100% mean?
It means you need more conversions than clicks, which cannot happen. Raise budget or lower the target.