At this rate the budget runs out early; lower daily caps or add budget.
Ad budget pacing and remaining daily budget calculator
Enter period budget, spend to date, elapsed days, and total days to project end-of-period spend and the daily budget left for the remaining days.
No CSVNo sign-upRuns in your browser
YOUR ASSUMPTIONSChange a number. The answer updates immediately.
CALCULATED ANSWER
Projected total spend30,000,000
Daily budget for remaining days1,000,000
See whether you will underspend or overspend, and what the remaining days can carry.
FORMULA
Review actual pacing in the dashboard →Projection = spend ÷ elapsed days × total days · remaining daily = (budget − spend) ÷ days leftHOW TO READ IT
Use the answer as a decision boundary
Budget will be left over and can move to the campaigns that are performing.
Questions before using this number
Why straight-line pacing?
Mid-flight checks favor speed. For weekday and seasonal variation, use the dashboard pacing tab.
What does a remaining daily budget of zero mean?
Spend has already exceeded the period budget. Increase it or adjust the campaigns.